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[Chinese shoes Network - News] the Chinese sports market, has long been a spectacle: whether other brands how fierce promotional battle, Nike always Happy "outside world." However, this situation changed abruptly near future. Nike reported earnings: Nike's stock has risen by two percent. In order to increase sales, Nike's sales will gradually normalized. Nike, the darling of the sporting goods market, even with the decline in the overall economic situation is also a rare involvement counterparts intensified promotional war. Nike change, let people discover an important proposition: the economic situation is bad, the market for high-end brands to bring a more severe test. Because the consumer price guide growing, premium brand of high-end brands will be significantly compressed. And if the high-end brands involved in the promotion battle, may result in damage to its brand positioning. We can say that the situation in the economic downturn, high-end brand strategy to deal with what is a rather technical content of problems. For this reason, "foreign management" inter cheap jordans for sale view with the "Father of the positioning of the" Mr. Rees, high-end brands to explore the economic downturn positioning problems. "double day" Nike Reporter: Today, Nike in the Chinese market to digest inventory, increase sales, but also began to be involved with their peers promotional battle, which is very rare for Nike, how do you evaluate the changes in the market Nike . Ai Rees: high-end brands such as Nike, involvement and peer promotional war, whether directly or discount price is wrong. On the other hand, some high-end brands will make another type of error - they are priced very high, unable to sustain sales in the market. Sooner or later we have to cut prices to maintain sales. high-end brands appear both cases, we should reflect. Analysts Sterne Agee believes: "Nike in China so far, failed to footwear in China launched high-end positioning," why do you think Nike will encounter this problem in China is now involved in the promotion battle Is it? leaving the brand positioning worse? . Ai Rees: Normally, to build high-end brand positioning through PR Cheap air jordans for sale or public relations planning, rather than through advertising to achieve. just rely on high pricing is unable to establish the high-end positioning. You first have to create a lot of PR and public events, and in order to develop high prices. Of course, involved in the promotion battle will weaken the high-end positioning. On the other hand, although Nike's performance in China is open to question, but its overall performance in the global market is very good, a number of important initiatives to build the high-end brand worthy enterprise reference. For example: Nike has been committed to product innovation, and excellent public relations effect. Which at the 2008 Beijing Olympic Games debut Lunar cushioning technology, it has now developed into a $ 1.5 billion line of products. (Just based on the product line sales of this technology, more than last year, Li Ning's sales of $ 1.4 billion.) In addition, Nike and the London Olympics this year launched a Flyknit ultralight sneakers technology. And the impact of the market based on this technology product line. So cheap jordans for sale mens we can say, in the global market, Nike's marketing strategy and market performance is still very good. In a May 2012 for the node fiscal year, Nike's sales reached $ 24.1 billion, an increase of 15.7% over the previous year. This is Nike's biggest growth in the past 10 years. So, if there is a problem of Nike in the Chinese market, but also that it is not well taken measures to achieve it in other markets due to the Chinese market. dual-brand strategy for the downturn Nike Reporter: A common question is: now includes Chinese economy, including the world economy are in difficult times, consumers are more conscious than ever. You think like Nike original high-end positioning of the brand, how to do in this period of price adjustment and marketing strategies to deal with? . Ai Rees: First, product pricing under the brand to maintain consistency. If you think it's the Nike brand in China overpriced, so it should lower prices, and is permanently lower prices, rather than to deal with difficult economic times. The worst thing a brand doing is based on the current si cheap jordans online tuation changes in the economy continues to change the price. In many cases, in order to deal with the adverse economic situation and long-term corporate strategy is better: to keep your high-end premium brand, and to lower prices to launch a less expensive brand. In the long run, in almost every product category, the high-end and low-end brand opportunities exist. A company has two brands have the ability to dominate the market at the same time so both ends. The worst place is the middle segment of the market. Or because consumers want to be the best (high) or the cheapest (low) product. Few consumers will want, I want a not very good nor very bad product. How do high-end brands through sluggish swamp Reporter: Some analysts believe that Nike's business situation may be in a relatively long period of decline for the Nike marketing strategy, you have the kind of advice ?? Ai Rees:? We have not seen evidence of Nike in addition to the Chinese market declining. If Nike its strategic use in the Chinese market to other countries, then the brand may be, together with i Cheap air jordan 12 ovo ts financial situation becoming weaker. Here's what we give some advice to all categories in the leading brands, including Nike in the Chinese market: 1. developing high-priced, but not too high. To look at Apple's iPad pricing. Before iPad market, many industry experts believe that Apple's pricing of this product to the big date is $ 1,000. The results of $ 500 iPad in the US market on the basis of pricing is about. The price means that competitors can not drastically cut prices to sell their products at prices based on the iPad. 2. expect competitors to launch competing products at lower prices, but they do not do first this thing. If your brand is perceived as the leading brand, then competitors in order based on the market and profit will have to sell enough of the product, but to do so is likely to take the price cuts, which would be more favorable leading brands. relationship between Nike and Adidas is the case, compared to Nike, Adidas second brand often lower their prices. This is the Adidas profit margin is only half the reason Nike. 3. Do not lower thei Retro jordans for sale r prices to meet the competition's pricing. No brand can occupy a hundred percent market share. When one of the leading brands in order to meet the competition and lower prices, there will be two situations: (1) the leading brand becomes weak, this is perhaps the Nike changes in the Chinese market; (2) competitors were forced to drastically cut prices more so, no one benefits. 4. When the economic difficulties the current situation, do not cut prices. We should expect sales to fall, ready and waiting for economic recovery. When the economic situation is bad, the leading brands should be noted that: Protect your brand to be more important than your market share. In the long run, the most important asset you may have is a strong brand. 5. In the same category was considering launching a second brand. For any company, an important long-term strategy is to have two brands: one to occupy the high-end market, occupies a low-end market. This will allow leading brands occupy a very favorable trend, however, there are few companies actually implement this strategy. (Chinese sho cheap foamposites es Network - the most authoritative and most professional Footwear News)0.jpg (116.01 KB, download times: 0) download attachment save to album Upload 08:59 2016-4-15 Air Jordan XI 1.jpg (92.71 KB, download times: 0) download attachment save to album Upload 08:59 2016-4-15 The use of 2.jpg (80.15 KB, download times: 0) download attachment save to album Upload 08:59 2016-4-15 What is the meaning of 3.jpg (132.47 KB, download times: 0) download attachment save to album Upload 08:59 2016-4-15 Maison Martin Margiela has now changed its name to Martin Margiela, but its unique creative lingbiao design remains, and initially the lingbiao only four corner stitched design actually allows you to cut off after wearing, but now has become eNew York life style brand Saturdays NYC recently to celebrate the Japanese Kobe shop was founded in 1st anniversary, specially invited to the graffiti artist Devon Turnbull, aka OJAS to cooperate, create a series of joint don't note. In addition to the two T-Shirts items, this series includes the leather boots of th Retro jordans for sale e desert. Made of high quality black leather, the shoes are made of Goodyear sewing technology to connect the thick white Vibram functional outsole. The heel and insole are labeled with both sides as the details. This pair of joint desert boots will be landing Saturdays NYC store in Kobe in May 16th. 0.jpg (62.44 KB, download times: 0) download attachment save to album 2014-5-13 upload at 14:34As early as last year, we exposed the NikeiD version of Jordan CP3.VII, but because the Paul because of a shoulder injury and a truce, so has not seen this kind of shoes yesterday Mami, Captain Paul led the team to win the Philadelphia 76 people's attitude to return in triumph. The return game, Paul Pro NIKEiD PE project of the new works, "University Blue Ridge" Jordan CP3.VII. 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Black mesh fabric engineering shoes on the shoe buckle and dynamic fly line including inside are all used with the color contrast upper big red laser, and the side of the swoosh and the tongue Kobe Logo is used to create white shoes is quite striking. item: 646701-001 release date: May 1st 0S6103640-1_resized.jpg (41.54 KB, download times: 0) download attachment Upload 09:16 2014-4-28 0S6105V7-2_resized.jpg (49.19 KB, download times: 0) download attachment Upload 09:16 2014-4-28 0S61011X-3_resized.jpg (54.58 KB, download number: 0) In response to the wet autumn and winter season, Adidas specifically launched a special ATR version of Ultra Boost for the wet conditions of autumn and winter. The shoe body use Primeknit lightweight breathable knit structure, and into the waterproof coating Cheap air jordan 12 for sale online free shipping in the toe and on both sides of the fender, finally equipped with elastic Boost corrosion epicenter bottom show. adidas-ultraboost-atr-1.jpg (288.07 KB, download times: 0) download attachment adidas, Ultra, Boost, ATR, Core, BlackUpload 09:50 2016-9-23 adidas-ultraboost-atr-2.jpg (304.17 KB, download times: 0) download attachment adidas, Ultra, Boost, ATR, Core, BlackUpload 09:50 2016-9-23 2.jpg (235.15 KB, download times: 0) download attachment adidas, Ultra, Boost, ATR, Core, BlackUpload 09:50 2016-9-23 1.jpg (256.46 KB, download times: 0) download attachment adidas, Ultra, Boost, ATR, Core, Black 2016-9-23 09:50 uploads , Adidas, Ultra, Boost, ATR, Core, Black. This topic is deleted by Tony at 2016-9-29 09:19, and replies 00The Adidas TechWhen all star met Valentine's day yesterday, how do you choose not to know? Not to mention the elite stadium gorgeous dunk stunt, appear toast Drake is enough to make the whole stadium boiling up. Since Drake formally signed Jordan Brand, the Canadian Rapper does for the basketball industry a lot of power, the return to playing back Zach LaVine slam dunk king he is particularly conspicuous. In October Very Own Roots s "; a new joint jacket, youthful white powder not only fit the NBA floor vitality, also echoed this special holiday. OVO Logo blessing on a single product chest and the back position, and the continuation of the hit single "Hotline Bling" visual effect in a pink jacket on before landing OVO stores in Toronto, the price of $$492. text: source: OVO dog slippery; It appears that Jordan Brand has teamed up with Public School once again and this time they use the Air Jordan 12 as the silhouette. Advertisment The last design were two Air Jordan 10 versions, and now they take their talents to design this premium Air Jordan 12. The shoe is fully built with a premium suede upper that is full covered in all-Dark Grey and Black. Other details include the PSNY logo on the tongue and sock liner, finished with Public School wording on the insole. Air Jordan 12 PSNY Release Date Check out the detailed images below and look for the Public School Air Jordan 12 ??PSNY?? to release on December 12th, 2015 at select Jordan Brand retail stores, including Nike.com at 3PM EST. The retail price tag will be set at $300 USD. Air Jordan 12 ??PSNY?? Dark Grey/Dark Grey-Black 130690-003 December 12, 2015 $300 RELATED: Air Jordan Release Dates UPDATE: The Air Jordan 12 ??PSNY?? will once again release tonight exclusively on publicschoolny.com at 8PM EST via J23App. ?C Anyone get lucky? UPDATE: Public School will be re-releasing their Air Jordan 12 ??PSNY?? tonight at 8PM EST exclusively on publicschoolnyc.com. UPDATE: The Air Jordan 12 ??PSNY?? will be debuting tomorrow, December 12th and they??ll be housed in a familiar slide-out box that is used on the brands iconic Air Jordan 11 silhouette. Check out a few detailed images below via JD and let us know how many of you will be copping these this weekend in the comments section? UDPATE: The Air Jordan 12 ??PSNY?? will be available on December 12th on Nike.com at 3PM ET and 12PM PST. Retail is set at $300 USD. @Xx_Jonathan The Air Jordan 12 Public School launches 12.12 at 3pm ET for $300. Please stay tuned for the latest. Nike.com (@nikestore) December 8, 2015 UPDATE: Nike has released official images of the highly anticipated Air Jordan 12 ??PSNY?? that will be releasing on December 12th. UPDATE: Jordan Brand has announced the official release date for the Air Jordan 12 ??PSNY?? that will debut on December 12th, 2015. UPDATE: The Air Jordan 12 ??PSNY?? now has a release date set for December 12th, 2015 via @_PO2345 with a look at the tag label. UPDATE: While we still wait for a release date, here are a few on-feet images of the Air Jordan 12 ??PSNY?? via @copkickz. UPDATE: Here are the latest detailed images of the Air Jordan 12 ??PSNY?? collaboration that is still without any release details at the moment. Stay tuned for more updates. UPDATE: Following a few set of preview images, we finally have a detailed look via @us11hustla at the Public School x Air Jordan 12 Retro that is fully dressed in a Dark Grey/Black color scheme with PSNY branding throughout and Public School wording on the insole. Still no release date, but stay tuned for more updates.





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